Circular Strategies Podcast: Episode 6 with Mollie Hughes
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In this episode of Circular Strategies, host Bob Alvarez sits down with Mollie Hughes, sustainability compliance expert and CEO of Softly Solutions, to tackle one of the most urgent (and misunderstood) challenges in the sustainability space: greenwashing.
Mollie dives deep into:
- Why over 50% of sustainability product claims are non-compliant
- How disconnected departments create risk for manufacturers
- What Keurig’s $15M lawsuit teaches us about product development and compliance
- How Softly Solutions’ Green Claim Navigator and ChatESG tool simplify the maze of regulations
- Why siloed teams are slowing progress—and how her tools bring them together
- Whether you’re in manufacturing, product development, marketing, or compliance, this episode will open your eyes to the hidden risks (and massive opportunities) in sustainability claims.
Key Takeaways:
1. The rise of EPR (Extended Producer Responsibility) laws—and why they matter
2. How regulatory complexity is stalling innovation
3. Softly’s competitive edge: legal-grade insight, simplified for speed and scale
4. How cross-functional teams are using the platform to speed up time-to-market
5. Why curiosity, collaboration, and clarity are the keys to real impact
Bonus: Mollie is offering Circular Strategies listeners 80% off a demo or Green Risk Report. Learn more at softlysolutions.com Don’t let your product get greenwashed—or sued.
Learn how to future-proof your product claims while accelerating your sustainability goals.
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