These guidelines describe the visual and verbal elements that represent Shapiro Metals,Inc corporate identity. This includes our name, logo and other elements such as
color, type and graphics.
A consistent and controlled message of who we are is essential to presenting a strong,
unified image of our company.
These guidelines reflect Shapiro Metals,Inc commitment to quality, consistency
and style. The Shapiro Metals,Inc brand, including the logo, name, colors and
identifying elements, are valuable company assets.
Full Logo This is the primary way the logo should appear.
Logo Mark The mark can appear in isolation for certain purposes but the Logo text should never appear without the mark.
The primary logo should be used as often as possible. For applications that don't easily fit the horizontal configuration, the secondary stacked version can be used.Download All Primary Logos
The secondary, or stacked logo, can be used when the space requires a more compact composition.Download All Secondary Logos
Variations of Logos
The "S" Mark is an abridged version of the Shapiro Metals logo. While it shouldn't be used in place of the full logo, it is best used as a design accent or motif.Download All Variations
Using The Brandmark with PhotographyWhen placing a logo on top of a photograph or background of any sort, strong contrast must be ensured. For darker images, use the white version of the logo. For lighter images or areas on an image, use either the full color or black version.
Logo on Light Background
Logo on Dark Background
The following are examples of how NOT to use or treat the logo variations that have been provided. These rules are in place to ensure brand consistency and aesthetic strength.
Disproportionate scaling, squishing, or stretching.
Changing the logo colors
Primary Color System
These are the approved brand colors
Secondary Color System
These are the approved secondary brand colors
Headers, Sub-Headers & body
The Poppins typeface is the primary font family for Shapiro Metals, Inc
Can’t find something? Have a question?
Let us know how we can help. Feel free to give our branding expert a call or send them an email anytime. Their information is below. We will get back to you within one business day.