Shapiro Metals

Brand Guidelines

These guidelines describe the visual and verbal elements that represent Shapiro Metals,Inc corporate identity. This includes our name, logo and other elements such as
color, type and graphics.

A consistent and controlled message of who we are is essential to presenting a strong,
unified image of our company.

These guidelines reflect Shapiro Metals,Inc commitment to quality, consistency
and style. The Shapiro Metals,Inc brand, including the logo, name, colors and
identifying elements, are valuable company assets.

Download Complete Brand Assets

Brandmark Anatomy

  1. Full Logo This is the primary way the logo should appear.
  2. Logo Mark The mark can appear in isolation for certain purposes but the Logo text should never appear without the mark.
Primary Logos

The primary logo should be used as often as possible. For applications that don't easily fit the horizontal configuration, the secondary stacked version can be used.

Download All Primary Logos
Secondary Logos

The secondary, or stacked logo, can be used when the space requires a more compact composition.

Download All Secondary Logos
Variations of Logos

The "S" Mark is an abridged version of the Shapiro Metals logo. While it shouldn't be used in place of the full logo, it is best used as a design accent or motif.

Download All Variations

Using The Brandmark with Photography

When placing a logo on top of a photograph or background of any sort, strong contrast must be ensured. For darker images, use the white version of the logo. For lighter images or areas on an image, use either the full color or black version.
Logo Rules

Logo Applications


Logo on Light Background

Logo on Dark Background

Improper Usage

The following are examples of how NOT to use or treat the logo variations that have been provided. These rules are in place to ensure brand consistency and aesthetic strength.

Disproportionate scaling, squishing, or stretching.

Alternative alignments

Drop shadows

Unauthorized tilting

Unauthorized outlining

Changing the logo colors

Brand Colors

Primary Color System

These are the approved brand colors

A fail
A fail
A pass
A pass
Name Shapiro Dark Blue
HEX #36499B
RGB 54. 75,
CMYK 92, 82, 2, 0
A fail
A fail
A pass
A pass
Name Shapiro Black
HEX #231E21
RGB 35, 30, 33
CMYK 70, 69, 63,7 3

Secondary Color System

These are the approved secondary brand colors

A pass
A pass
A fail
A fail
Name Shapiro Light Blue
RGB 121, 222,
CMYK 31, 0, 11, 0
A pass
A pass
A fail
A fail
Name Shapiro Green
RGB 48, 100, 74
CMYK 76, 0, 100, 0


Headers, Sub-Headers & body

The Poppins typeface is the primary font family for Shapiro Metals, Inc

Contact Us

Can’t find something? Have a question?

Let us know how we can help. Feel free to give our branding expert a call or send them an email anytime. Their information is below. We will get back to you within one business day.

Judy Ferraro

VP of Sales